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Latest Blog Posts

How to Write a Positioning Statement in 5 Simple Steps
INSIGHTS

How to Write a Positioning Statement in 5 Simple Steps

A strong positioning statement is the backbone of every successful brand, especially in competitive and innovative industries like tech.

Luis Gomez

Luis Gomez

2/6/2025

All Articles

Top 10 API testing tools
INSIGHTS

Top 10 API Testing Tools

APIs are an integral part of most apps and software these days.

Dan MartinDan MartinAug 7, 2023
API security best practices for businesses
MESSAGING

API Security Best Practices for Businesses

APIs are a valuable tool for app developers as they open the door to improved data sharing and powerful functionality.

Dan MartinDan MartinAug 1, 2023
What is low latency?
INSIGHTS

What Is Low Latency?

Imagine you’re watching a live-stream of a big sports event through an app. One of your friends is watching it too, in a different continent – but you can still share the fun through live messaging in the app window.

Dan MartinDan MartinJul 28, 2023
Ways to increase mobile app engagement
ENGAGEMENT

6 Key Ways to Increase Mobile App Engagement

If you’ve ever felt the pain of putting hundreds of hours into building a high-quality mobile app, only to struggle to retain users, then you’ll know how important app engagement is.

Dan MartinDan MartinJul 25, 2023
Chat and Messaging Protocols
MESSAGING

Chat and Messaging Protocols: How to Choose the Best One?

Ever stopped to think about the complex systems working behind the scenes of your favorite chat apps?

Dan MartinDan MartinJul 17, 2023
What is XMPP?
MESSAGING

XMPP - The Open Instant Messaging Protocol

Did you know that 41 million messages are sent via messaging apps every minute of every day?

Dan MartinDan MartinNov 1, 2021