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Latest Blog Posts

Chat vs. Email: Which Is More Effective for E-commerce Customer Engagement?
INSIGHTS

Chat vs. Email: Which Is More Effective for E-commerce Customer Engagement?

Gone are the days when a simple "Contact Us" page with a form was enough to satisfy customer expectations. Today's online shoppers...

Luis Gomez

Luis Gomez

4/16/2025

All Articles

WebSocket vs HTTP comparison illustration.
INSIGHTS

WebSocket vs. HTTP: Understanding the Key Differences

The web as we know it today wouldn’t exist without protocols like HTTP and WebSocket. HTTP (HyperText Transfer Protocol) is the backbone of the internet, enabling everything from browsing websites to fetching data from APIs.

Luis GomezLuis GomezJan 31, 2025
Gamer receiving a chat notification in a gaming app interface.
INDUSTRIES

How In-Game Chats Enhance Player Interaction and Strategy

In-game chats have become an essential component of modern gaming, transforming the way players interact and strategize. From simple text-based messaging systems in the early days of multiplayer games to sophisticated voice and video chat integrations, in-game communication has come a long way.

Luis GomezLuis GomezJan 29, 2025
Illustration comparing API and SDK with a VS symbol on a gradient background.
ENGINEERING

SDK vs API: A Guide to Choosing the Right Solution for Your App

When building a modern app, two terms frequently come up: SDK and API. They are fundamental to app development, yet their roles and capabilities often cause confusion. Are you integrating a third-party service or building a feature from scratch?

Luis GomezLuis GomezJan 27, 2025
Mobile notification displaying an exclusive loan offer.
ENGINEERING

Top 5 In-App Notification Mistakes (and How to Avoid Them)

In-app notifications are a powerful tool for driving user engagement—until they start driving users away. Whether it’s a well-timed reminder or a promotional nudge, notifications in apps can make or break the user experience.

Luis GomezLuis GomezJan 24, 2025
Real-time communication protocol icons, such as WebSockets, on a gradient background.
INSIGHTS

Exploring WebSocket Alternative Solutions for Real-Time Communication

Real-time communication has become a cornerstone of modern digital experiences, enabling instant messaging, live streaming, gaming, and collaborative tools. At the heart of many such applications is WebSockets, a protocol designed to facilitate two-way communication between clients and servers.

Luis GomezLuis GomezJan 20, 2025
Chat interface for tracking food delivery orders.
MESSAGING

​​10 Key Advantages of Using Instant Messaging for Business Communication

Effective communication is the backbone of every successful business. Whether it’s coordinating with teammates, resolving customer issues, or making time-sensitive decisions, how you communicate can make or break outcomes.

Luis GomezLuis GomezJan 17, 2025
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