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Latest Blog Posts

Different API Protocols Compared: Which One Best Suits Your App?
ENGINEERING

Different API Protocols Compared: Which One Best Suits Your App?

In today's interconnected digital world, the backbone of modern applications isn't visible to users but is absolutely critical to developers—API protocols.

Luis Gomez

Luis Gomez

3/21/2025

All Articles

Dating app profile match with user preferences and distance displayed.
INDUSTRIES

Features of Dating Apps That Users Love: What Works and What Doesn’t

Remember when meeting a significant other meant chance encounters at coffee shops or being set up by well-meaning friends?

Luis GomezLuis GomezMar 19, 2025
Man with a laptop next to a Monthly Active Users (MAU) growth chart and analytics icons.
ENGAGEMENT

App Monthly Active Users Data Explained: What It Tells You About User Engagement

In the competitive landscape of mobile applications, understanding user behavior has become more critical than ever. Among the sea of metrics available to developers...

Luis GomezLuis GomezMar 17, 2025
Side-by-side comparison of push notifications and in-app notifications on mobile devices.
MESSAGING

In-App vs Push Notifications: The Ultimate Comparison Guide

Late one evening, Sarah checks her phone. A notification pops up: "Your ride is arriving in 2 minutes." Minutes later, while using the app, a message appears...

Luis GomezLuis GomezMar 13, 2025
Social media posts on Instagram, X, and LinkedIn featuring fintech, AI, and hiring updates
INSIGHTS

5 Social Media Business Models That Work [Examples Included]

In just a little over a decade, social media has revolutionized not only how we connect with each other but also how businesses market their products and services.

Luis GomezLuis GomezMar 13, 2025
Message failed to send notification on a chat screen.
ENGINEERING

Top Reasons Why Text Message Failed to Send and How to Fix Them

Text messaging is one of the most critical communication channels for businesses and apps. Whether it’s customer notifications, authentication codes, or marketing messages, users expect instant and reliable delivery.

Luis GomezLuis GomezMar 7, 2025
App Store and Google Play analytics with charts and engagement metrics.
ENGAGEMENT

Top 5 App Engagement Metrics to Track for Explosive Growth

The mobile app market is more competitive than ever. With millions of apps available across platforms, simply acquiring users is no longer enough—keeping them engaged is the real challenge.

Luis GomezLuis GomezMar 4, 2025
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