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Latest Blog Posts

How to Write a Positioning Statement in 5 Simple Steps
INSIGHTS

How to Write a Positioning Statement in 5 Simple Steps

A strong positioning statement is the backbone of every successful brand, especially in competitive and innovative industries like tech.

Luis Gomez

Luis Gomez

2/6/2025

INSIGHTS Articles

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INSIGHTS

WebSocket vs. HTTP: Understanding the Key Differences

The web as we know it today wouldn’t exist without protocols like HTTP and WebSocket. HTTP (HyperText Transfer Protocol) is the backbone of the internet, enabling everything from browsing websites to fetching data from APIs.

Luis GomezLuis GomezJan 31, 2025
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INSIGHTS

Exploring WebSocket Alternative Solutions for Real-Time Communication

Real-time communication has become a cornerstone of modern digital experiences, enabling instant messaging, live streaming, gaming, and collaborative tools. At the heart of many such applications is WebSockets, a protocol designed to facilitate two-way communication between clients and servers.

Luis GomezLuis GomezJan 20, 2025
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INSIGHTS

What Is a UI Kit? Breaking Down Its Core Elements for Effective Design

Designing an app or website from the ground up is often perceived as a formidable task, akin to tackling a significant and complex challenge.

Luis GomezLuis GomezNov 21, 2024
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INSIGHTS

WebRTC vs WebSocket: Which Is Best for Real-Time Communication?

WеbRTC and WеbSockеt arе both rеal-timе communication tеchnologiеs, but thеy sеrvе diffеrеnt purposеs.

Luis GomezLuis GomezOct 10, 2024
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INSIGHTS

What Is A Chat Moderator?

It’s inevitable that if it’s left unchecked, in-app chat will be taken over by trolls, spammers, and scammers.

Dan MartinDan MartinJul 16, 2024
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INSIGHTS

What Is Omnichannel Communication?

Did you know that companies with strong omnichannel communication retain an astonishing 89% of their customers, and witness a 9.5% increase in annual revenue year-over-year?

Dan MartinDan MartinFeb 20, 2024